Welcome to the Better Collective Bookmaker Awards. Our awards were devised in line with our mission to make sports betting and gaming entertaining, transparent and fair for the global network of online bettors. We love betting and we know that with so many bookmakers in each market it can be hard to find the right one for you. Our Bookmaker Awards use data, a lot of data, to determine the best bookmakers in each market, based on what bettors in those markets told us matters to them. Supported by our leading brands in each market, a Better Collective Bookmaker Award is a simple way for bettors to choose the right bookmaker for them based on their needs. You can see how we do this below.
We are delighted to confirm that this year we will be expanding the awards to cover six markets following on from the success of our inaugural Greek Bookmaker Awards in January of 2020 followed by the Danish, Greek, Polish, Romanian and Swedish Bookmaker Awards in September 2021.
We are delighted to announce that this year we will hold two ceremonies to celebrate these markets and that this year we add the UK Bookmaker Awards. On the 25th of May we will celebrate the Greek and Romania Bookmaker Awards in Athens and this will be followed by a second ceremony on the 5th of July for the Danish, Polish, Swedish and UK Awards held in Amsterdam alongside iGB Live!.
We want to make sure that we give bettors the information they need to make the best decisions for them, regardless of where they are or what sites they use. And so we have developed a robust process that we continue to review and revise.
All of our awards in 2022 will use a full 12 months of data for each market. This ensures that the awards are not a snapshot of performance but a true indication of it over time. Much of our data is manually collected and all of our testing is done by real people in real time, so we have the same experience as a sports bettor in that market.
This is the process we use to make the Better Collective Bookmaker Awards the most robust and beneficial to our users, your customers.
If you would like to see the full methodology for each market, please drop us an email